A Smarter, More Meaningful Way to See the World
Today, more families, friendship circles and even teams of co-workers are choosing to travel together. But instead of following the crowds on generic itineraries, they’re opting for experiences that are curated, deeply personal and meaningful.
At YellowWood Adventures, we’ve seen a marked rise in enquiries for tailor-made private travel for small groups. Whether it’s a 60th birthday hike through the Atlas Mountains, a multi-generational safari in Botswana or a group of friends reuniting on horseback in Mongolia, one thing is clear: private group travel is more than a trend. It’s a shift in values.
A Post-Pandemic Preference for Connection
The impact of the pandemic has left a long tail. According to a Conde Nast Travel Trends Report, travellers now say they’re prioritising time with loved ones more than ever before. And with that shift comes a preference for curated, private experiences over crowded group tours.
What used to be seen as a compromise – travelling in a group – is now viewed as a rare opportunity to share something extraordinary, away from the noise. Private group travel allows for:
- Deeper connection: Reconnect with the people who matter most in a meaningful setting
- Shared stories: Travel together, experience something new, and make lasting memories
- Get out of your comfort zone/routine: Exploring the world together is an exciting and natural way to spend quality time together
Why This Matters for Families and Colleagues
Family travel, once limited to theme parks and beach holidays, is now maturing. Parents and grandparents are seeking opportunities to travel with purpose – to introduce children to new cultures, to reconnect across generations, and to do so in places that feel safe, authentic and enriching.
Similarly, teams of colleagues are replacing traditional corporate retreats with more adventurous shared experiences. A well-designed trek in Patagonia or a desert camp in Namibia creates bonding that goes beyond the boardroom.
In both cases, private group travel offers a rare blend of:
- Shared adventure
- Cultural depth
- Time away from devices and daily distractions
Travel, But Better
At YellowWood, we believe the best journeys are the ones you don’t just remember, but feel. Our adventures are rooted in connection – to place, to people, and to purpose. Each of our suggested itineraries is tried and tested in destinations we know intimately. From there, we tailor your journey to reflect who you are and what you value.
We’re not alone in this. Last year, bookings for private travel experiences increased by over 30% globally. And it’s not slowing down. More people are choosing fewer, more meaningful trips – and sharing those with the people who matter most.
Final Thought: Travel Designed Around You
Whether you're planning a milestone moment or simply want to reconnect with people you care about, private group travel offers the time, space and setting to do it properly. It’s a smarter, more meaningful way to see the world – together.
Want to plan your next private adventure?
