Covering more than 20% of the Earth’s surface, the African continent spans a wide range of landscapes, ecosystems and ethnic cultures. Nicknamed the ‘cradle of humanity’, after the world’s oldest known hominid fossils were unearthed in various locations, it has an irresistible allure.
Recent figures published by UN Tourism show that magnetic attraction is growing. Africa saw a 10% increase in arrivals between January and September 2025.
Safari remains one of the most popular tourist attractions on the continent, so it’s no surprise both crowds and prices are increasing. Last summer, controversy surrounded the Serengeti when tourists were filmed disrupting a wildebeest river crossing by leaving their vehicles to get a front row photograph.
In neighbouring Kenya, the upscale Ritz-Carlton Mara lodge is at the centre of a dispute regarding its construction at a key river crossing point used by the animals. In both protected areas, camps can cost in excess of $2,500 USD per night...
BUT! One country that continues to offer more affordable prices and excellent wildlife sightings, however, is Malawi. We don’t think you can find a better value safari in Africa.
Thanks to the work of non-profit organisation African Parks, protected areas Liwonde and Majete have been restocked with wildlife to become world-class safari destinations.
Watch our Guide to Malawi HERE
Beyond the bush, highlight include beach-side relaxation on the shores of Lake Malawi and geological formations shaped by the Great Rift Valley. Last year, Mount Mulanje - Malawi’s highest peak, known as an ‘island in the sky’ - was inscribed as a UNESCO World Heritage Site. Recognised for its outstanding natural beauty, rich biodiversity, and deep cultural significance, the natural wonder provides a habitat for the endangered Mulanje cedar (Malawi’s national tree) and several endemic species of butterflies and birds. See them by taking one of six hiking trails.
Although the destination remains under the radar for now, its popularity is growing. Driven by a 2024 visa-free policy for 79 nations (including the US, UK and China), it’s estimated that arrivals will increase to 1.3 million visitors per year.
If you want to visit sooner rather than later, take a look at our tailor-made and small group departures.
